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Digital Communications Coordinator

Location: Boston, MA
Post Date: 8/6/2020
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The Digital Communications Coordinator is a core member of the Communications and Marketing Department at Boston Medical Center (BMC). The department is focused on building BMC's brand and reputation through digital experiences, a thought leadership editorial site (HealthCity), social media engagement and other communications/marketing strategies. This digital communications position will provide the opportunity to work directly with clinicians and senior administrative staff in a fast-paced environment and mission-driven organization.

Reporting to the Senior Manager of Social Media and working closely with the Social Media Specialist, the Digital Communications Coordinator is responsible for social media community management, content development, social media analytics and supporting the management and execution of various digital communications campaigns and projects across the department. The Coordinator will lead projects and provide communications guidance directly to physicians, research and senior leaders to support BMC's overall brand/reputation objectives. Content creation includes social media and blog post writing, graphic design support, photography, etc. This position will be part of a collaborative team that produces dynamic content and determines optimal multimedia channel delivery for a range of target audiences.

The ideal candidate is an energetic, flexible, creative communicator who can work independently and take on a variety of projects. An entrepreneurial mind-set and strong creative judgment are essential.

The Digital Communications Coordinator is a core member of the Communications and Marketing Department at Boston Medical Center (BMC). The department is focused on building BMC's brand and reputation through digital experiences, a thought leadership editorial site (HealthCity), social media engagement and other communications/marketing strategies. This digital communications position will provide the opportunity to work directly with clinicians and senior administrative staff in a fast-paced environment and mission-driven organization.

Reporting to the Senior Manager of Social Media and working closely with the Social Media Specialist, the Digital Communications Coordinator is responsible for social media community management, content development, social media analytics and supporting the management and execution of various digital communications campaigns and projects across the department. The Coordinator will lead projects and provide communications guidance directly to physicians, research and senior leaders to support BMC's overall brand/reputation objectives. Content creation includes social media and blog post writing, graphic design support, photography, etc. This position will be part of a collaborative team that produces dynamic content and determines optimal multimedia channel delivery for a range of target audiences.

The ideal candidate is an energetic, flexible, creative communicator who can work independently and take on a variety of projects. An entrepreneurial mind-set and strong creative judgment are essential.

ESSENTIAL RESPONSIBILITIES / DUTIES:

  • Craft and schedule engaging content across various social media channels such as Facebook, Instagram, Twitter and LinkedIn
  • Coordinate the social media editorial calendar management
  • Cover events and activities across campus for use on social media
  • Analyze social media metrics and evaluating the effectiveness of various channels, content, campaigns, etc.
  • Develop actionable insights to evolve social media and communications engagement strategies
  • Research and provide recommendations on new developments, tools, and trends related to social media and digital marketing
  • Research, interview and write patient stories and blog posts
  • Conduct social media community management
  • Assist with social media advertising
  • Execute on various assignments as needed for the Communications and Marketing Department

Must adhere to all of BMC's RESPECT behavioral standards.

(The above statements in this job description are intended to depict the general nature and level of work assigned to the employee(s) in this job. The above is not intended to represent an exhaustive list of accountable duties and responsibilities required).

JOB REQUIREMENTS

EDUCATION:

Bachelor's degree in Communication, Marketing, Business or related field

CERTIFICATES, LICENSES, REGISTRATIONS REQUIRED:

None

EXPERIENCE:

2-3 years in communication, social media, digital media

KNOWLEDGE AND SKILLS:

REQUIRED:

  • Strong written and verbal communication
  • Sound creative and editorial judgment
  • Experience working with social media on behalf of a brand
  • Experience creating social media/digital content
  • Social media design experience (Instagram stories, Snapchat)
  • Experience using a social media management and analytics tools (Sprout, Sprinklr, Hootsuite, etc)
  • Strong attention to detail and ability to effectively multitask
  • Passion for staying up-to-date with the newest developments, tools and trends in social and digital media
  • Ability to work independently

PREFERRED SKILLS:

  • Photography experience
  • Blogging experience
  • Familiarity with digital marketing, online content, SEO
  • Experience with Google Analytics

Req ID: 16005

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